New Concepts@Nordstrom introduces Concept 014: Found In Translation. Sam Lobban, SVP of Designer and New Concepts, brought together Nordstrom Men’s Fashion and Editorial Director, Jian DeLeon and creative entrepreneur Joshua Kissi to collaborate on the next iteration of the shop. DeLeon, a Philippine-born immigrant and Kissi, a Ghanaian-American, have partnered to curate the Concept 014 in-store shop and visual campaign that speak to their interpretation of traditional American style codes.